AI chatbot

An AI chatbot that answers from your own website

We would rather call it an AI assistant. It answers your visitors' questions with what is already on your website, and adds the source. Is something wrong? Then you see why, and you fix it yourself.

What exactly is vragen.ai?

Example answer by vragen.ai

vragen.ai lets visitors ask their question on your website and gives them a reliable answer straight from your own content, with the source included. You decide which sources the AI uses.

Source: How it works

This is an example. The interactive widget could not load here, for instance because of a script blocker or a slow connection.

You are talking to an AI assistant from vragen.ai. Why we mention this

These organizations use vragen.ai

  • QSTA
  • Croonwolter&dros
  • BAM
  • ArboNed
  • Ster
  • TBI

What makes an AI assistant different from an AI chatbot?

Answer by vragen.ai

The difference between a chatbot and an AI assistant is behind the scenes

On the surface, AI chatbots look more and more alike: you ask a question and get an answer. The difference is in what you can see and adjust behind it. If you don't know how an answer came about, you can't improve it either, and you are left guessing when something goes wrong.

Question Many AI chatbotsvragen.ai
Can you see how an answer came about? Often not: you only see the question and the answerYes, from question to answer: which steps the assistant took and which sources it used
Does your visitor see the source? Far from alwaysYes, with every answer
Is an answer wrong? You report it to the supplierYou adjust your content or an instruction yourself, just like a page in your CMS
Want to change something? You only see the effect once it is liveYou test it first and compare the new version with the previous one
How good are the answers? You don't know exactlyEvery answer gets scores, so you see which ones need attention
What do you learn from it? How many conversations there wereWhich questions visitors ask, what is going on and which information is missing
Can it also get things done? It often stops at text and a linkYes, with widgets and actions: showing products, starting a quote or booking an appointment, without your visitor leaving the conversation
Where is it on your site? Usually a floating button in the bottom right cornerWherever you want: as a search bar, in the page itself or as a chat window, in your own house style. That way it becomes part of your website

Source: Product How it works Why chatbots disappoint

How does it know what to say?

Answer by vragen.ai

An AI chatbot on your own content, with the source included

A good answer takes knowledge and skill. The knowledge is your website and your documents: vragen.ai reads them in, and for every question the assistant searches them first before it answers. The skill is knowing how to apply that knowledge: which source comes first, what it must not say and when it refers people onward. You set that down in instructions, in plain language.

  1. Can I reschedule my appointment?

    A visitor asks a question, in their own words

    • Web pages
    • PDFs
    • API data

    Vragen.ai looks up the right information in your sources

  2. vragen.ai

    Yes, free of charge up to 24 hours in advance, through the link in your confirmation email.

    Source: Rescheduling or canceling

    The answer appears, with the source included

If the assistant doesn't know, it says so. That is useful too: you see what visitors come for and what is missing from your site.

Source: How it works The widget

Can it also get things done for our visitors?

Answer by vragen.ai

An AI chatbot for your online store or customer service that shows products and books appointments

Visitors usually want to get something done: find a product, request a quote, book an appointment. That is why the conversation in vragen.ai can also get things done. With widgets it shows products, starts a quote or books an appointment, without your visitor leaving the conversation.

If the assistant finds the answer on your site, your visitor gets it right away, in the evening too. If more is needed, the assistant points the way to your customer service. Click through the example of a wine shop yourself on our page for businesses.

Source: For businesses Widgets QSTA customer story

How do we keep the answers reliable?

Answer by vragen.ai

How to keep your AI chatbot reliable

Because you see how every answer came about, you don't have to guess when something is wrong. Usually it comes down to the content: an answer that is nowhere on your site, or spread over too many pages. You fix that yourself in your content, and then it is right for anyone who simply reads the page too.

That means an AI assistant is never quite finished. The scores per answer show whether it is getting better.

Source: How it works Evaluation scores

Joris Meijer, co-founder and AI Lead, on why an AI assistant is never done learning (in Dutch, with English subtitles).

What do we learn from the questions visitors ask?

Answer by vragen.ai

Insight into what your visitors really want to know

Analytics shows you which pages someone visited, not why. A visitor who asks a question tells you. If many questions come in about a topic your site has no good answer to yet, you know what to write.

Source: The Analytics feature Product

Jelle Glebbeek, AI Developer, on what the intention behind a question tells you (in Dutch, with English subtitles).

What does an AI chatbot cost?

Answer by vragen.ai

What does an AI chatbot cost? From € 49 per month

Having a custom AI chatbot built easily costs 8,000 to 25,000 euros; our article explains what an AI chatbot for your website costs and where those amounts come from. vragen.ai is a subscription: you pay from € 49 per month and cancel monthly. Which plan fits depends on how many questions your visitors ask.

See the pricing

Source: Pricing What does an AI chatbot cost? AI chatbot for SMEs

How quickly is it on our website?

Answer by vragen.ai

An AI chatbot on your website, through WordPress, Drupal or an embed code

You create a free demo with your website's address. vragen.ai reads in your content and you test the answers in your own environment. Then you put it on your site with the WordPress plugin, the Drupal module or the embed code, often the same day.

A few examples of what the widget can look like:

Ask your question…

As a search bar, prominent on the page

Can I reschedule my appointment?

Yes, free of charge up to 24 hours in advance.

As a chat window, right in the page

Ask your question

As a button in the bottom corner

Ask us anything…

The same widget in your brand style: it lives in your page and matches everything around it

Would you rather have a search bar with results than a conversation? Then you use vragen.ai as AI site search.

Source: How it works Getting started

Is it secure, and where is our data?

Answer by vragen.ai

A Dutch AI chatbot, with your data in the Netherlands

The application and your knowledge base are on our own servers in the Netherlands. You choose the language model yourself, including one that runs entirely in the Netherlands, and your data is not used for training. We sign a data processing agreement and supply the input for your DPIA.

Since 2 August 2026, the AI Act requires that visitors know they are talking to AI. That notice is built into the widget and you set it per environment. Read what the disclosure obligation means for your chatbot.

Source: Security Language models

Can we try it with our own website?

Answer by vragen.ai

Create your own demo

You create an environment with your own content in it, for free. That way you see for yourself what your visitors will see: one answer, with the source included. If you like it, you choose a subscription.

Enter your details

Takes a minute · all fields required

  • Free, no obligation
  • With your own content
Timon Zuurmond, account manager at vragen.ai

Timon Zuurmond

Account manager

Not sure whether your content is suitable, or which plan fits? Timon will take a quarter of an hour to look at it with you.

+31 6 12 15 05 90 tzuurmond@swis.nl

Mon to Fri, 9:00 to 17:30

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