For commercial organizations
Our customers want to arrange everything online themselves. How do we help them without a queue?
Answer by vragen.ai
From question to quote, in one conversation
Business buyers do their research in the evening, compare on their own and would rather not call for every order. Vragen.ai answers their questions straight from your own content, with the source included. And with widgets it does not stop at an answer: the conversation shows products, starts a quote or books an appointment.
These organizations already use vragen.ai
Why would this work for us?
Answer by vragen.ai
Your customers already buy on their own. Help them do it
Business buyers increasingly want to arrange their purchase themselves, without a sales rep involved. If you do not support that well online, you lose them to a supplier that does. Vragen.ai turns your website into that self-service channel: it answers questions from your own product information and terms, and lets the visitor act right away.
Sources: Gartner Sales Survey, March 2026 and Sana Commerce B2B Buyer Report 2025.
Answering is nice, but can the chat actually do something?
Answer by vragen.ai
Widgets: the answer becomes an action
Yes. Vragen.ai can show interactive widgets in the conversation: product cards to choose from, a form already filled in with what the visitor told you, a calendar to book an appointment straight away. The visitor does not have to search your site or retype a form. The conversation does the work.
Below you can see how that plays out at a wine shop. Click through the example yourself.
I'm looking for a red wine as a corporate gift, around 15 euros. What do you recommend?
These three are a good fit for a corporate gift in that price range. Pick one and I'll work out the total for your quantity.
Great choice. I've already filled in the quote request. Does everything look right?
Order placed. The confirmation is in your inbox.
Want to come and taste it in the shop first? Pick a moment.
Booked. The invitation is in your inbox.
Simulated example. You decide which widgets there are and how they look.
Three steps, no forms hunted down: wine choice, quote and appointment in one conversation.
What widgets are there?
Answer by vragen.ai
You describe it, the AI builds it
There is no fixed catalog. We build widgets with GenUI Studio, our own AI widget builder (open source on GitHub). You describe in plain language what the conversation should be able to do, and the AI builds the widget. That is how we build every widget today, together with you: your widget is often live the same day.
“Build a widget where customers book a wine tasting: date, number of people and a book button.”
GenUI Studio is building
Does this lock us into vragen.ai?
Answer by vragen.ai
Built on an open standard
No. Widgets in vragen.ai follow the same open standard OpenAI uses for apps in ChatGPT. So what you have built is not tied to us. There is a bonus. Every vragen.ai plan comes with an MCP server, so you can put those same widgets in your own ChatGPT app within a day. Build once, two channels.
Read more: Widgets for actions (Dutch) Agent mode & MCP (Dutch)
How do we get started?
Answer by vragen.ai
Getting started: create your own demo
You create a demo yourself with your own content in it, set it up and experience which widgets fit your sales process.
Enter your details
- No obligation
- With your own content
Rather talk it through first
Timon Zuurmond
Account manager
Not sure whether your content is suitable, or which plan fits? Timon will take a quarter of an hour to look at it with you.
+31 6 12 15 05 90 tzuurmond@swis.nl
Mon to Fri, 9:00 to 17:30
What happens next?
- We read your site.
- We send you a link to your own demo.
- Timon calls after a week to hear how it is going.
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