The product

Why a Conversation Management System?

Answer by vragen.ai

Reliable AI starts with your own knowledge

But knowledge alone is not enough. Vragen.ai is a Conversation Management System: it gives your visitor a reliable answer with the source included, and guides them to the right follow-up action. You set the boundaries and stay in control of the AI.

What exactly is vragen.ai?

Example answer by vragen.ai

vragen.ai lets visitors ask their question on your website and gives them a reliable answer straight from your own content, with the source included. You decide which sources the AI uses.

Source: How it works

This is an example. The interactive widget could not load here, for instance because of a script blocker or a slow connection.

You are asking an AI assistant from vragen.ai. Answers come from our own content, with the source included. Why we mention this (Dutch)

Request a demo Or ask your question about the product right above.

What makes the answer reliable?

Answer by vragen.ai

Answers based on your own knowledge

Vragen.ai only uses the knowledge you make available. Connect your website, documents or systems as a knowledge source. With ready-made modules for WordPress and Drupal, among others, you integrate vragen.ai quickly into your existing setup.

  • WordPress

    Plugin

  • Drupal

    Module

  • API

    Your own systems

  • Crawling

    Read your website

  • MCP

    Live connection

  • Upload

    Document

Source: WordPress plugin (Dutch) Drupal module (Dutch) API documentation (Dutch)

And does it understand what my visitor means?

Answer by vragen.ai

The right answer straight away, with the source

Visitors ask their question in their own words. Vragen.ai understands the intent, searches your sources and shows a clear answer, always with a visible source.

  • Semantic search on meaning, not keywords
  • A visible source with every answer
  • A consistent tone, within your boundaries

Source: Precision & reliability (Dutch) AI chatbot vs. AI search (Dutch)

“It may sound scary to hand your search function over to AI. But what comes out now is something you could never organise by hand at this scale. This is a different way of working. Conversational, and ultimately much nicer for the user.”

Robin Siep · VluchtelingenWerk Nederland
Read the VluchtelingenWerk customer story (Dutch)

Can a conversation actually get things done?

Answer by vragen.ai

From answer to result

The goal of a conversation is not an answer, but a result. That is why vragen.ai can guide visitors to the right next step and carry out actions directly in your existing systems.

Richer answers

Not everything has to be text

Use interactive elements like forms, cards, tables or product cards to help visitors faster and more easily.

  • Comparisons, cards and choices inline
  • Richer answers without sending the visitor away

Action-driven · MCP

Take action from the conversation

Connect vragen.ai to your existing systems and let visitors book an appointment, look up details or start a process directly. Safe, controlled and fully integrated.

A conversation in the widget where an appointment is booked: the visitor picks a time slot and gets an instant confirmation (interface shown in Dutch).

Source: From answer to action (Dutch) Agent mode & MCP (Dutch)

What do I get out of all those conversations?

Answer by vragen.ai

Every conversation delivers valuable insight

Every question a visitor asks gives you insight into your audience and into the AI. You see what is asked often, where people get stuck and which knowledge is missing. And you follow the agent's reasoning: which steps it takes and how it arrives at an answer.

  • An inbox with every question asked
  • Insight into trends, recurring topics and gaps
  • See how well visitor questions are answered

Source: The Analytics feature (Dutch) GEO and AEO (Dutch)

“When visitors often search for a certain recipe or product that is not yet in our database, we see it straight away, and then we know: this is something we need to create content for.”

Wouter de Bruin · online marketeer at QSTA
Read the QSTA customer story (Dutch)

How does that work under the hood?

Answer by vragen.ai

The power of RAG and AI agents

vragen.ai combines Retrieval-Augmented Generation (RAG) with AI agents to give reliable answers based on your own knowledge. The AI understands the question, retrieves the most relevant information and, where needed, reasons step by step. That way even complex questions are answered accurately and verifiably.

  1. Question
  2. Understands intent
  3. Retrieves relevant knowledge
  4. AI agent reasons further
  5. Answer with source

Source: Getting started with RAG (Dutch) From search to reasoning agent (Dutch)

Does it fit my brand and way of working?

Answer by vragen.ai

Fully in your style, on your terms

Vragen.ai adapts to you, not the other way around. From how it looks and sounds to what it does and does not do and where it sits on your site: you stay in control.

Your style and tone

Colours, typography and design follow your house style, and you set the tone to match how your brand sounds. That way the widget becomes a seamless part of your site.

Your rules

Within your business rules you decide what the AI does and does not do and which knowledge counts. Every answer stays within your boundaries.

Your place and goal

As a search bar, chat window or button, in the spot that fits what you want to achieve. You decide how and where you use vragen.ai.

Can my organization safely build on this?

Answer by vragen.ai

A safe, future-proof solution

Safety starts with control. vragen.ai works within your organisation's boundaries and is built for organisations that want to use AI safely and future-proof. Built to ISO 27001 and NEN 7510 principles, with Dutch hosting and freedom of choice in AI models.

  • Reliable AI

    Answers based on your own knowledge, with sources and full control.

  • Developed and hosted in the Netherlands

    A sovereign AI solution, developed and hosted in the Netherlands and Europe.

  • Freedom in language models

    Choose which AI language model fits your organisation best, and switch easily when the market changes.

  • Accessible to WCAG

    The standard interface is built to the WCAG guidelines, so every visitor can use the AI.

  • Works within your boundaries

    Set business rules, decide which knowledge is used and always keep control of the AI.

  • ISO 9001 CERTIFIED
  • ISO 27001 CERTIFIED
  • NEN 7510 CERTIFIED

Our ISO and NEN certifications confirm how we have set up information security. That way your organisation also meets its own requirements. We are happy to think along about what you need.

Source: Sovereign AI platform (Dutch)

What makes vragen.ai more than an AI model?

Answer by vragen.ai

From content to conversation

A language model alone is not enough. Vragen.ai brings knowledge, instructions, monitoring and evaluation together in one Conversation Management System. It is precisely these layers that set the quality and reliability, and give you control over every AI conversation.

  1. AI Model

    The engine of the system. You choose the model, always on European soil.

  2. Knowledge

    You decide which sources and documents the AI may consult.

  3. Instructions

    You set how the AI answers: tone, boundaries and limits.

  4. Monitoring

    Every conversation and reasoning step is recorded and can be reviewed.

  5. Evaluation & analytics

    You review questions and answers and adjust the system.

Source: Our roadmap (Dutch)

Why should I start with this now?

Answer by vragen.ai

The web is evolving from pages to conversations

Websites went from static to dynamic, and now to generative. Where a CMS manages your content, vragen.ai manages the conversation: a Conversation Management System. Those who invest in it now stay ahead of how visitors will expect to be helped.

1991 - 2003 2003 - 2024 2024 - present

Static

HTML (code)

Dynamic

CMS (content)

Generative

CvMS (knowledge)

Source: The evolution of the CMS (Dutch)

Can I try it without any obligation?

Answer by vragen.ai

Absolutely. In a demo environment with your own content you discover what vragen.ai does for you, and see right away how it works with the questions your visitors really ask.

Timon Zuurmond, account manager at vragen.ai

Let's talk

Request a demo or get in touch

Timon Zuurmond is happy to help. Request a demo with your own content, or just reach out if you have a question. We'd love to hear from you.

+31 6 12 15 05 90 tzuurmond@swis.nl