The product: a Conversation Management System
Reliable AI starts with your own knowledge
With vragen.ai you set up, manage and improve the AI conversations on your website. You decide which knowledge the AI uses, how it behaves and how it helps visitors move forward. From a reliable answer with the source included to the right follow-up action. And every conversation gives you insight into what visitors want to know, do or arrange.
These organizations use vragen.ai
What makes the answer reliable?
Answer by vragen.ai
Answers based on your own knowledge
Vragen.ai only uses the knowledge you make available. Connect your website, documents or systems as a knowledge source. With ready-made modules for WordPress and Drupal, among others, you integrate vragen.ai quickly into your existing setup.
And does it understand what my visitor means?
Answer by vragen.ai
The right answer right away, with the source included
Visitors ask their question in their own words. Vragen.ai understands the intent, searches your sources and shows a clear answer, always with a visible source.
- Semantic search on meaning, not keywords
- A visible source with every answer
- A consistent tone, within your boundaries
Source: Precision & reliability AI chatbot vs. AI search
“It may sound scary to hand your search function over to AI. But what comes out now is something you could never organize by hand at this scale. This is a different way of working. Conversational, and ultimately much nicer for the user.”
Can a conversation actually get things done?
Answer by vragen.ai
From answer to result
The goal of a conversation is not an answer, but a result. That is why vragen.ai can guide visitors to the right next step and carry out actions directly in your existing systems.
Not everything has to be text
Use interactive elements like forms, cards, tables or product cards to help visitors faster and more easily. You design those elements yourself in the Widget studio. Describe what you want to see, and the AI builds it and teaches your agent when to show it.
- Comparisons, cards and choices inline
- Richer answers without sending the visitor away
- Designed by you with AI, no code needed
Take action from the conversation
Connect vragen.ai to your existing systems and let visitors book an appointment, look up details or start a process directly.
The assistant at work on your own website
Your website can offer actions of its own, such as finding a product or booking an appointment. The assistant performs them in the visitor's browser, only on websites you trust, and asks permission first for consequential actions. This runs on WebMCP, a new open standard. We switch it on for you by request.
Source: From answer to action Agent mode & MCP Agents in the app
What do I get out of all those conversations?
Answer by vragen.ai
Every conversation tells you something about your visitors
Every question a visitor asks gives you insight into your audience and into the AI. You see what is asked often, where people get stuck and which knowledge is missing. And you follow the agent's reasoning: which steps it takes and how it arrives at an answer.
- An inbox with every question asked
- Insight into trends, recurring topics and gaps
- See how well visitor questions are answered
Source: The Analytics feature GEO and AEO
“When visitors often search for a recipe or product that isn't in our database yet, we see it immediately. Then we know: this is content we need to create.”
How does that work under the hood?
Answer by vragen.ai
How RAG and AI agents work together
vragen.ai combines Retrieval-Augmented Generation (RAG) with AI agents to give reliable answers based on your own knowledge. The AI understands the question, retrieves the most relevant information and, where needed, reasons step by step. That way even complex questions are answered accurately and verifiably.
- Question
- Understands intent
- Retrieves relevant knowledge
- AI agent reasons further
- Answer with source
Source: Getting started with RAG From search to reasoning agent
Does it fit my brand and way of working?
Answer by vragen.ai
Fully on brand, on your terms
You decide how vragen.ai looks and sounds, what it does and does not do, and where it sits on your site.
Your style and tone
Colors, typography and design follow your own branding, and you set the tone to match how your brand sounds. That way the widget looks like it belongs on your site.
Your rules
Within your business rules you decide what the AI does and does not do and which knowledge counts. Every answer stays within your boundaries.
Your place and goal
As a search bar, chat window or button, in the spot that fits what you want to achieve. You decide how and where you use vragen.ai.
Can my organization safely build on this?
Answer by vragen.ai
A secure solution, built to last
vragen.ai works within your organization's boundaries. It is built to ISO 27001 and NEN 7510 principles, with Dutch hosting and freedom of choice in AI models.
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Reliable AI
Answers based on your own knowledge, with sources and full control.
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Developed and hosted in the Netherlands
Developed in the Netherlands, hosted in the Netherlands and Europe.
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Freedom in language models
Choose which AI language model fits your organisation best, and switch to another model when the market changes.
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Accessible to WCAG
The standard interface is built to the WCAG guidelines, so every visitor can use the AI.
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Works within your boundaries
Set business rules, decide which knowledge is used and always keep control of the AI.
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Our ISO and NEN certifications show how we have set up information security. That way your organisation also meets its own requirements.
More about security & compliance
Source: Sovereign AI platform
What makes vragen.ai more than an AI model?
Answer by vragen.ai
From content to conversation
A language model alone is not enough. Vragen.ai brings knowledge, instructions, monitoring and evaluation together in one Conversation Management System. These layers determine the quality and the reliability, and they give you control over every AI conversation.
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AI Model
The engine of the system. You choose the model, always on European soil.
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Knowledge
You decide which sources and documents the AI may consult.
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Instructions
You set how the AI answers: tone, boundaries and limits.
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Monitoring
Every conversation and reasoning step is recorded and can be reviewed.
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Evaluation & analytics
You review questions and answers and adjust the system.
Together: one Conversation Management System
Source: Our roadmap
Why should I start with this now?
Answer by vragen.ai
The web is evolving from pages to conversations
Websites went from static to dynamic, and now to generative. Where a CMS manages your content, vragen.ai manages the conversation: a Conversation Management System. Visitors ask a question somewhere else and get an answer, and they expect the same on your site.
Static
HTML (code)
Dynamic
CMS (content)
Generative
Conversation layer (knowledge)
Source: What a Conversation Management System is The evolution of the CMS
Can I try it without any obligation?
Answer by vragen.ai
Sure, create your own demo
You create a demo environment with your own content yourself, and see right away how it works with the questions your visitors really ask.
Enter your details
- Free, no obligation
- With your own content
Timon Zuurmond
Account manager
Not sure whether your content is suitable, or which plan fits? Timon will take a quarter of an hour to look at it with you.
+31 6 12 15 05 90 tzuurmond@swis.nl
Mon to Fri, 9:00 to 17:30
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