The product
Why a Conversation Management System?
Answer by vragen.ai
Reliable AI starts with your own knowledge
But knowledge alone is not enough. Vragen.ai is a Conversation Management System: it gives your visitor a reliable answer with the source included, and guides them to the right follow-up action. You set the boundaries and stay in control of the AI.
What makes the answer reliable?
Answer by vragen.ai
Answers based on your own knowledge
Vragen.ai only uses the knowledge you make available. Connect your website, documents or systems as a knowledge source. With ready-made modules for WordPress and Drupal, among others, you integrate vragen.ai quickly into your existing setup.
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WordPress
Plugin
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Drupal
Module
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API
Your own systems
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Crawling
Read your website
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MCP
Live connection
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Upload
Document
All integrations in the documentation (Dutch)
Source: WordPress plugin (Dutch) Drupal module (Dutch) API documentation (Dutch)
And does it understand what my visitor means?
Answer by vragen.ai
The right answer straight away, with the source
Visitors ask their question in their own words. Vragen.ai understands the intent, searches your sources and shows a clear answer, always with a visible source.
- Semantic search on meaning, not keywords
- A visible source with every answer
- A consistent tone, within your boundaries
Source: Precision & reliability (Dutch) AI chatbot vs. AI search (Dutch)
“It may sound scary to hand your search function over to AI. But what comes out now is something you could never organise by hand at this scale. This is a different way of working. Conversational, and ultimately much nicer for the user.”
Can a conversation actually get things done?
Answer by vragen.ai
From answer to result
The goal of a conversation is not an answer, but a result. That is why vragen.ai can guide visitors to the right next step and carry out actions directly in your existing systems.
Richer answers
Not everything has to be text
Use interactive elements like forms, cards, tables or product cards to help visitors faster and more easily.
- Comparisons, cards and choices inline
- Richer answers without sending the visitor away
Action-driven · MCP
Take action from the conversation
Connect vragen.ai to your existing systems and let visitors book an appointment, look up details or start a process directly. Safe, controlled and fully integrated.

Source: From answer to action (Dutch) Agent mode & MCP (Dutch)
What do I get out of all those conversations?
Answer by vragen.ai
Every conversation delivers valuable insight
Every question a visitor asks gives you insight into your audience and into the AI. You see what is asked often, where people get stuck and which knowledge is missing. And you follow the agent's reasoning: which steps it takes and how it arrives at an answer.
- An inbox with every question asked
- Insight into trends, recurring topics and gaps
- See how well visitor questions are answered
Source: The Analytics feature (Dutch) GEO and AEO (Dutch)
“When visitors often search for a certain recipe or product that is not yet in our database, we see it straight away, and then we know: this is something we need to create content for.”
How does that work under the hood?
Answer by vragen.ai
The power of RAG and AI agents
vragen.ai combines Retrieval-Augmented Generation (RAG) with AI agents to give reliable answers based on your own knowledge. The AI understands the question, retrieves the most relevant information and, where needed, reasons step by step. That way even complex questions are answered accurately and verifiably.
- Question
- Understands intent
- Retrieves relevant knowledge
- AI agent reasons further
- Answer with source
Source: Getting started with RAG (Dutch) From search to reasoning agent (Dutch)
Does it fit my brand and way of working?
Answer by vragen.ai
Fully in your style, on your terms
Vragen.ai adapts to you, not the other way around. From how it looks and sounds to what it does and does not do and where it sits on your site: you stay in control.
Your style and tone
Colours, typography and design follow your house style, and you set the tone to match how your brand sounds. That way the widget becomes a seamless part of your site.
Your rules
Within your business rules you decide what the AI does and does not do and which knowledge counts. Every answer stays within your boundaries.
Your place and goal
As a search bar, chat window or button, in the spot that fits what you want to achieve. You decide how and where you use vragen.ai.
Can my organization safely build on this?
Answer by vragen.ai
A safe, future-proof solution
Safety starts with control. vragen.ai works within your organisation's boundaries and is built for organisations that want to use AI safely and future-proof. Built to ISO 27001 and NEN 7510 principles, with Dutch hosting and freedom of choice in AI models.
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Reliable AI
Answers based on your own knowledge, with sources and full control.
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Developed and hosted in the Netherlands
A sovereign AI solution, developed and hosted in the Netherlands and Europe.
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Freedom in language models
Choose which AI language model fits your organisation best, and switch easily when the market changes.
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Accessible to WCAG
The standard interface is built to the WCAG guidelines, so every visitor can use the AI.
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Works within your boundaries
Set business rules, decide which knowledge is used and always keep control of the AI.
- ISO 9001 CERTIFIED
- ISO 27001 CERTIFIED
- NEN 7510 CERTIFIED
Our ISO and NEN certifications confirm how we have set up information security. That way your organisation also meets its own requirements. We are happy to think along about what you need.
More about security & compliance
Source: Sovereign AI platform (Dutch)
What makes vragen.ai more than an AI model?
Answer by vragen.ai
From content to conversation
A language model alone is not enough. Vragen.ai brings knowledge, instructions, monitoring and evaluation together in one Conversation Management System. It is precisely these layers that set the quality and reliability, and give you control over every AI conversation.
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AI Model
The engine of the system. You choose the model, always on European soil.
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Knowledge
You decide which sources and documents the AI may consult.
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Instructions
You set how the AI answers: tone, boundaries and limits.
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Monitoring
Every conversation and reasoning step is recorded and can be reviewed.
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Evaluation & analytics
You review questions and answers and adjust the system.
Source: Our roadmap (Dutch)
Why should I start with this now?
Answer by vragen.ai
The web is evolving from pages to conversations
Websites went from static to dynamic, and now to generative. Where a CMS manages your content, vragen.ai manages the conversation: a Conversation Management System. Those who invest in it now stay ahead of how visitors will expect to be helped.
Static
HTML (code)
Dynamic
CMS (content)
Generative
CvMS (knowledge)
Source: The evolution of the CMS (Dutch)
Can I try it without any obligation?
Answer by vragen.ai
Absolutely. In a demo environment with your own content you discover what vragen.ai does for you, and see right away how it works with the questions your visitors really ask.
Let's talk
Request a demo or get in touch
Timon Zuurmond is happy to help. Request a demo with your own content, or just reach out if you have a question. We'd love to hear from you.