For partners & agencies

My clients want "something with AI". Should I build that myself?

Answer by vragen.ai

Your service, our engine

Move into AI alongside your clients. You do the implementation, the setup and the management. You are the point of contact. We build and maintain the product underneath. The widget sits fully in your client's branding and runs in the Netherlands.

What exactly is vragen.ai?

Example answer by vragen.ai

vragen.ai lets visitors ask their question on your website and gives them a reliable answer straight from your own content, with the source included. You decide which sources the AI uses.

Source: How it works

This is an example. The interactive widget could not load here, for instance because of a script blocker or a slow connection.

Create your demo Try it yourself

You are asking an AI assistant from vragen.ai. Answers come from our own content, with the source included. Why we mention this (Dutch)

These organizations already use vragen.ai

  • Thirdwave
  • Elephant
  • iO
  • Synetic
  • Goedemiddag!
  • Freshheads

Who is behind this?

Answer by vragen.ai

Built by an agency, for agencies

Vragen.ai comes from digital agency SWIS. We build for clients ourselves and know the work. The pitch, the handover, and the client who wants "something with AI" without knowing what.

For your clients, the hard part is starting. Of the organizations that considered AI but do not use it, 73% cite lack of experience as their biggest barrier (Statistics Netherlands, provisional 2025 figures). You fill that gap, with a product that is already in place.

  • Matthias Snoei, oprichter en strateeg
  • Bing van Moorsel, co-founder en CEO
  • Joris Meijer, co-founder en AI Lead
  • Björn Brala, technisch directeur
  • Lisette Vredenburg, product owner
  • Jelle Glebbeek, AI developer
  • Raymond Wouters, strateeg en designer
  • Timon Zuurmond, accountmanager

Inside SWIS a dedicated team works on vragen.ai, and on nothing else. Meet the whole team

Read more: What vragen.ai can do

SWIS builds websites too. Will you end up competing with me?

Answer by vragen.ai

Your client is your client

A fair question, because SWIS builds websites in Drupal and Laravel itself. The agreement is simple. We build and maintain the product, you deliver the service around it. The implementation, the onboarding and the management are yours. So are the client relationship and the invoicing.

You are not on your own. If you get stuck on a tricky setup, you check in with us. You decide whether your client sees us involved.

You do

  • The client relationship and the invoicing
  • Implementation, setup and onboarding
  • Management, optimization and advice
  • Being the point of contact for your client

Together where needed

  • Your questions about vragen.ai itself
  • Thinking along on how to set up an agent
  • Sparring about what fits your client

We do

  • The platform and the AI model
  • Hosting in the Netherlands and security
  • Further development and new features
  • Keeping up with new models and rules

Read more: AI for agencies (Dutch)

What do I deliver to my client, without building it myself?

Answer by vragen.ai

Your own service, without building a platform

You do not have to build and maintain your own AI platform. You put vragen.ai to work on existing websites, intranets and knowledge platforms. The widget renders inline in the page DOM, not in an iframe. Theming runs on some 350 CSS variables. For a front-end developer, no locked-down black box.

Vragen.ai is a SaaS product we develop continuously. Many agencies underestimate what that costs. Models change, rules change, and what works well now is outdated six months from now. Your own AI stack is not a one-off build, you keep it up. We do that part.

  • The widget sits fully in your client's branding, without an iframe
  • Connects through the API and plugins for WordPress and Drupal
  • A separate environment per client, with its own content, example questions and styling
  • The admin environment is vragen.ai's, with your partner name alongside

  • A municipality

    When is my waste collected?

    That depends on your postcode. Enter it and I'll give you the next collection day.

    Source: Collection calendar

  • A care organization

    Can I eat before a blood test?

    For this test you fast for eight hours. Drinking water is fine.

    Source: Preparing for your test

  • A webshop

    Can I exchange this after the holidays?

    Yes, you have 60 days to return it. Unopened and with a receipt we exchange right away.

    Source: Return policy

Example: the same engine, three brandings. Color, corner radius and typography follow the client, not us.

Read more: How it works Documentation

Where is my revenue model?

Answer by vragen.ai

The money is in the hours

You handle the implementation, setup and onboarding. That is billable work. Managing and advising continue for as long as your client uses vragen.ai. Your revenue model sits in those hours, and in the client relationship you strengthen with them.

  • Implementation, setup and onboarding
  • Management and advice as an ongoing service
  • Developing the assistant further with widgets, connections and custom work
  • A stronger client relationship: you deliver the AI, not a party alongside you

Partner terms are tailored per agency: who invoices, which plans you resell and under which conditions. We agree on that together.

Read more: Pricing

Do I keep control myself?

Answer by vragen.ai

One partner environment for all your clients

From a single partner account you manage every implementation. You onboard clients independently, without waiting on our consultants. That keeps the implementation hours with you and gets you live faster. If you run into something, you check in with us.

  • Manage all clients from one overview
  • Configure agents, add sources and steer the answers
  • Place and style the widget the way you want
  • Process feedback and monitor performance
  • Give your client access with their own rights, or keep the management with you

app.vragen.ai

Your clients Example

  • A municipality Live 6 sources · 2 agents
  • A care organization Live 4 sources · 1 agent
  • A trade publication Live 12 sources · 3 agents
  • A webshop Setting up Indexing content
  • Add a client
Example of one partner environment. Your clients sit side by side, each with their own sources and agents.

Read more: Users and roles Managing content Testing and evaluating

How far can I take this technically?

Answer by vragen.ai

What the interface does, the API does too

You set things up in the admin environment. You are not tied to it. Through the API you decide what goes into the knowledge base and which metadata you send along. That gives more control than crawling alone, and it opens up content a crawler cannot reach.

  • Create, update and delete documents, with the metadata you send along
  • Search semantically and retrieve similar content
  • Retrieve conversations and questions for analysis and reporting
  • Offer the knowledge base as an MCP server, so an AI client like Claude can reach it
  • Plugins for WordPress and Drupal if you would rather not integrate yourself

Read more: Working with the API Searching via the API Analyzing via the API Knowledge base as MCP server

What does my client gain, besides answers?

Answer by vragen.ai

You hear what your client's audience is asking, all year round

Every question says something about your client's audience. You hear in their own words what visitors want to know and where they get stuck. That does not replace your own research, it keeps adding real data to it. For your client that is direction for content and UX. For you a reason to come back with advice.

  • Which questions visitors ask, in their own words
  • What the audience really wants to know and where they get stuck
  • Where information is missing or hard to find
  • Which topics are alive, and which are emerging

Insight from the conversations Example

Questions asked

2,480

Last 30 days ▲ 12%

Visitor feedback

Most cited sources

  1. Rates 2026 42×
  2. Opening hours 36×
  3. Return policy 23×

Where knowledge is missing

  • Parking at the location
  • Reimbursement 2026
  • Evening opening
  • Costs when moving
  • +9 topics

Topics in conversations

  • Costs and rates 318
  • Opening hours 204
  • Applications and forms 176
  • Contact 92
Example of the analytics environment. You see which sources do the work and what your client's audience actually needs.

Read more: The analytics feature (Dutch)

How fast can I onboard a client?

Answer by vragen.ai

From empty environment to live in a few days

  1. Set up an environment

    Create a deployment for your client. Every client is fully separate.

  2. Fill it with their content

    Have the client's content indexed and set the example questions.

  3. Theme it and go live

    Style the widget in the client's branding and place it on the site with two lines of code.

Most clients are live within a few days.

Read more: Getting started (Dutch) Configuring vragen.ai (Dutch) The widget on your website (Dutch)

My client will ask about privacy. Can I back that up?

Answer by vragen.ai

The privacy story is ready to go

The moment you propose this, the questions come. Where is the data? Which model runs underneath? What about the GDPR?

Those answers are ready. Our security page and the docs set out where everything runs and how we secure it. You can forward that, or lift it into your proposal. If a question comes up that is not covered, we work it out together.

Read more: Security and GDPR Hosting and data storage Tested by an ethical hacker (Dutch)

Does it stop at a search function?

Answer by vragen.ai

From search engine to digital assistant

Many clients start small and build it out in steps. Every step is a new assignment for you.

  1. Replace the search

    Visitors ask their question and get a reliable answer straight from the client's own content.

  2. Optimize the conversations

    Sharpen the answers based on feedback and the questions that actually come in.

  3. Make the conversation interactive

    Let the conversation show something with widgets, or do something through MCP connections. This is developer work, and you have developers.

A selection of what you can add:

  • Book appointments
  • Fill in forms
  • Retrieve orders
  • Compare products
  • Query the CRM
  • Create tickets
  • Revisit conversation history

Read more: Agents, connections and widgets (Dutch) Agent mode (Dutch) The roadmap (Dutch)

How do we become a partner?

Answer by vragen.ai

Create your partner account

Set up your partner environment and onboard your first client. Leave your details and we'll get in touch to set up your account. No obligation and cancel monthly.

Request your partner account

  • No obligation
  • Cancel monthly
  • You keep the client relationship

Not loading? Refresh the page, or get in touch.

Bing van Moorsel

“Shall we talk about AI at your agency?”

Bing van Moorsel

Co-founder & CEO

Bing regularly speaks with agencies about their role in the AI era. He is happy to think along about the partner model and what fits your clients.

+31 71 203 26 02 bvanmoorsel@swis.nl